巨星传奇(06683.HK) 宣布，全资附属星创艺(昆山)文娱已正式签订合作协议，将投资周杰伦2025“嘉年华”巡回演唱会三亚站，预期本次合作将进一步深化公司在IP创造及营运领域的战略布局，提升品牌声誉和行业影响力，促使收入构成更多元化。
巨星传奇表示，去年曾参与周杰伦《嘉年华》世界巡回演唱会福州站、杭州站、长沙站、南京站及深圳站的投资，通过参与此类大型演唱会项目，旨在探索收入来源多元化的可能性，预期可借助活动所带来的庞大流量，与各地文旅部门合作，采用“IP+文旅”模式将周杰伦官方二次元IP“周同学”融入CityWalk路线及主题策展，为当地文旅发展带来流量支持。(gc/da)(港股报价延迟最少十五分钟。沽空资料截至 2025-03-20 16:25。)
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