然而,在市场热议的背后, 燕之屋 真正需要的恐怕不是代言人的更迭,而是如何摆脱业绩下滑、利润暴跌的困境。根据燕之屋近日发布的2024年财报,公司全年净利润1.6亿元,同比大幅下滑24.18%,创下近五年来的首次负增长。燕之屋此时祭出“男士燕窝”概念,究竟是市场创新,还是迫于业绩压力的营销噱头?净利润五年来首度下滑,高端燕窝不再好卖?燕之屋自2023年12月上市以来,一度享有“燕窝第一股”的光环。...
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