快科技3月22日消息，在今日启幕的“2025全国家电消费季”启动仪式上，海尔集团高级副总裁、海尔智家股份有限公司董事长兼总裁李华刚对“以旧换新”分享了自己看法。
他强调，“以旧换新绝非仅仅是一场普通的促销活动，而是一次涵盖全产业链的深度升级革命。”
据李华刚介绍，从产业链上游来看，智能家电的需求呈现出强劲的增长态势，同比激增30%，高端定制产品线的占比也提升至30%，这一数据充分彰显了市场对于高品质、个性化家电产品的旺盛需求。
在产业链中游环节，通过大力推进物流数字化改造，全链路的效率得到了显著提升，幅度高达30%。
与此同时，统仓统配到C端的物流成本降低了18%，这一系列成果不仅优化了物流配送的效率和成本，更为消费者带来了更加便捷、高效的服务体验。
尤为值得一提的是服务业和循环链的爆发式发展。目前，海尔已经建成了覆盖286个城市的逆向物流体系。仅2024年，就回收旧家电达730万台，再生材料的利用率更是达到了92%。
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