高管出走业绩断崖式下跌,奈雪的茶高端故事早已“褪色”

新浪财经
24 Mar

在2025年3月的 资本市场 ,新茶饮赛道正上演着一场“戏剧性分野”。一面是蜜雪冰城以441.6港元股价、1665亿港元市值稳坐港股“新茶饮之王”宝座,另一面则是 奈雪的茶 以1.25港元股价、不足22亿港元市值缩水至蜜雪零头的惨淡光景。在这组悬殊对比的背后,是奈雪的茶业绩持续巨亏、高层动荡,以及被 食品 安全丑闻反复撕裂的品牌形象。更是一曲关于新茶饮商业模式、资本逻辑与 消费 趋势激烈碰撞的“...

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