“海尔兄弟们”组团出道了。 3月21日,海尔集团CEO周云杰,发布了其开通抖音后的首条视频,目前账号涨粉已超百万。随后“海尔兄弟”组团跟上,海尔智家的吴勇、海尔厨房的杨林等高管也纷纷入驻社交平台。 一系列动作,向外界传递的信号很明显:创立于上世纪80年代的海尔,是时候焕新形象了。 不只是企业本身。对于这样一场现象级“破圈”,这家老牌家电企业的诞生地青岛,已经等候多时。 作为在全国率先实施...
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