在茶饮品牌竞争加剧的情形下,一味扩张已非良策,更重要的是细节把控。面对流量营销带来的公关危机,“习惯性道歉”和事后抹去的行为,粉丝也不一定买账。加强对加盟商的制度化管控和事前培训,加快舆情响应速度才是粉丝的终极诉求。3月24日,“茶百道发文致歉”词条登上微博热搜榜首。事件起因是茶百道在官方宣传视频中对代言人成毅打码,引发粉丝对于茶百道不尊重代言人的声讨。紧接着,茶百道还被爆出部分终端门店因新旧物料...
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