蒙牛谈用长线思维“重塑肉身”:《哪咤2》撬动瑞哺恩翻倍增长,常温奶电商断货15天

财经网
27 Mar

用长线思维去解决今天发展的问题,是蒙牛2024年财报的主题。身处原奶价格下行、供需差明显的时段,蒙牛通过主动调减渠道库存,换来价盘改善。并对包括低温鲜奶在内的潜力品类持续投入,获得了领先于行业步调的份额和稳定的盈利回馈。基于品牌价值观的哪咤IP联动,则让蒙牛在“白牌红利”理论备受追捧的当下,借长期主义的品牌向投资,拿到了奶粉翻倍、多个单品断货,以及品牌声量现象级传播的成果。主动调节发货节奏、去库存...

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