智通财经APP讯，老恒和酿造(02226)公布2024年业绩，收入为人民币2.75亿元，同比增加6.3%。毛利为人民币7310万元，同比减少1.4%。公司普通权益持有人应占亏损为人民币5.166亿元，同比减少1.5%。
公告称,收入增长主要归因于集团持续开发新产品、优化产品结构、加强产品品质、加大促销力度及多元化渠道间的协同效应所带来的线上渠道的增长所致。
毛利率由2023年的28.6%下降至 2024年的26.6%，主要由于本年度为迎合消费者消费行为转变、价格内卷等市场竞争格局，针对旧产品加大促销力度、同时开发了一系列适合线上、线下渠道大众消费的新产品，导致毛利率相对较低的中端产品销量占比提高所致。
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