周黑鸭:2024年收入达24.51亿元,净利润近1亿

项乾
27 Mar

项干消息:3月27日,周黑鸭发布2024年度业绩公告,2024全年,公司凭借优化门店策略、创新产品、强化品牌营销以及整合供应链等措施获得总收益人民币24.51亿元,同比下降10.7%;净利润为人民币9820.4万元,同比下降15%。2024年,周黑鸭积极发力会员和私域运营,依托数智化手段,精细化运营,报告期内,周黑鸭活跃会员数超550万,会员经济大幅跃升。公司通过优化门店结构,关闭低质门店,盘活...

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