AppLovin Shares Slump Thursday After Muddy Waters Issues Short Report

MT Newswires Live

Mar 28

AppLovin (APP) shares closed 20% lower on Thursday after short-seller Muddy Waters alleged that the company's e-commerce conversion practices represented potential violations of platform terms of service.

About 52% of AppLovin e-commerce conversions come from retargeting, with only 25%-35% deemed incremental, according to a report issued by Muddy Waters on Thursday.

The short-seller alleged that AppLovin is collecting and structuring user IDs from key platform partners, which it said "appears to be" a violation of terms of service.

"APP's advertising clients are likely sensitive to actual incrementality, which should frustrate APP's growth plans," Muddy Waters said.

AppLovin did not immediately respond to an MT Newswires request to comment.

AppLovin shares were more than 7% higher in premarket trading on Friday.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

{"basename":"","ssrTDKData":{"titleTemplate":"%s - Tiger Brokers","title":"Tiger Brokers | Global Stocks, Options & Futures Trading App","description":"Tiger Brokers, one-stop investment in US stocks, SGX stocks, HK stocks, A-shares & other global assets. One of the best stock trading platforms in Singapore.","keywords":"tiger brokers,tiger trade,tiger brokers singapore,broker online,stock trading in singapore,share trading singapore,brokerage firm singapore,trading app,stock broker singapore,stock trading platforms,trading account","social":{"ogDescription":"Tiger Brokers, one-stop investment in US stocks, SGX stocks, HK stocks, A-shares & other global assets. One of the best stock trading platforms in Singapore.","ogImage":"https://c1.itigergrowtha.com/portal5/static/media/og-logo.be62fbe1.png","ogUrl":"https://www.itiger.com/news/2522578831"},"companyName":"Tiger Brokers"},"pageData":{"isMobile":false,"isTiger":false,"isTTM":true,"region":"SGP","license":"TBSG","edition":"fundamental"},"isCrawlerRequest":true,"__swrFallback__":{"@#url:\"https://stock-news.skytigris.cn/v3/news\",params:#id:\"2522578831\",edition:\"fundamental\",auth_exemption:1,,,undefined,":{"share":"https://ttm.financial/m/news/2522578831?lang=en_US&edition=fundamental","thumbnail":"","is_english":true,"pubTime":"2025-03-28 19:41","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2522578831","market":"sh","top_or_hot":-1,"title":"AppLovin Shares Slump Thursday After Muddy Waters Issues Short Report","media":"MT Newswires Live","content":"<html><body><p> AppLovin (APP) shares closed 20% lower on Thursday after short-seller Muddy Waters alleged that the company's e-commerce conversion practices represented potential violations of platform terms of service.</p><p>About 52% of AppLovin e-commerce conversions come from retargeting, with only 25%-35% deemed incremental, according to a report issued by  Muddy Waters on Thursday.</p><p>The short-seller alleged that AppLovin is collecting and structuring user IDs from key platform partners, which it said \"appears to be\" a violation of terms of service.</p><p>\"APP's advertising clients are likely sensitive to actual incrementality, which should frustrate APP's growth plans,\" Muddy Waters said.</p><p>AppLovin did not immediately respond to an MT Newswires request to comment.</p><p>AppLovin shares were more than 7% higher in premarket trading on Friday.</p></body></html>","source":"mtnewswires_news","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>AppLovin Shares Slump Thursday After Muddy Waters Issues Short Report</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAppLovin Shares Slump Thursday After Muddy Waters Issues Short Report\n</h2>\n\n<h4 class=\"meta\">\n\n\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1092851196\">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://community-static.tradeup.com/news/3002d84abbd5ace3c99397c7f95b8d4e);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">MT Newswires Live </p>\n<p class=\"h-time\">2025-03-28 19:41</p>\n</div>\n\n</a>\n\n\n</h4>\n\n</header>\n<article>\n<html><body><p> AppLovin (APP) shares closed 20% lower on Thursday after short-seller Muddy Waters alleged that the company's e-commerce conversion practices represented potential violations of platform terms of service.</p><p>About 52% of AppLovin e-commerce conversions come from retargeting, with only 25%-35% deemed incremental, according to a report issued by  Muddy Waters on Thursday.</p><p>The short-seller alleged that AppLovin is collecting and structuring user IDs from key platform partners, which it said \"appears to be\" a violation of terms of service.</p><p>\"APP's advertising clients are likely sensitive to actual incrementality, which should frustrate APP's growth plans,\" Muddy Waters said.</p><p>AppLovin did not immediately respond to an MT Newswires request to comment.</p><p>AppLovin shares were more than 7% higher in premarket trading on Friday.</p></body></html>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4588","symbol_name":"碎股","start_time":0,"source_url":"https://www.mtnewswires.com/","article_id":"2522578831","we_media_id":"1092851196","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2522578831","pubTimestamp":1743162075,"columns":[],"sourceInfo":{"source_id":"mtnewswires_news","name":"MT Newswires"},"weMediaInfo":{"media_name":"MT Newswires Live","introduction":"The most recognized names in North America, Europe and Asia rely on MT Newswires to power their applications. Better news, better service, better price.","home_visible":1,"id":"1092851196","head_image":"https://community-static.tradeup.com/news/3002d84abbd5ace3c99397c7f95b8d4e"},"summary":"AppLovin  shares closed 20% lower on Thursday after short-seller Muddy Waters alleged that the company's e-commerce conversion practices represented potential violations of platform terms of service.About 52% of AppLovin e-commerce conversions come from retargeting, with only 25%-35% deemed incremental, according to a report issued by  Muddy Waters on Thursday.The short-seller alleged that AppLovin is collecting and structuring user IDs from key platform partners, which it said \"appears to be\" a violation of terms of service.\"APP's advertising clients are likely sensitive to actual incrementality, which should frustrate APP's growth plans,\" Muddy Waters said.AppLovin did not immediately respond to an MT Newswires request to comment.AppLovin shares were more than 7% higher in premarket trading on Friday.","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4588":"碎股","BK4539":"次新股","WAT":"沃特世","LU2413666699.HKD":"BNP PARIBAS GLOBAL ENVIRONMENT \"CRH\" (HKDHDG) INC","BK4613":"AI应用软件","BK4585":"ETF&股票定投概念","LU1721428933.USD":"法巴全球经典环境基金RH MD Dis","BK4023":"应用软件","BK4121":"生命科学工具和服务","LU0347712357.USD":"BNP PARIBAS GLOBAL ENVIRONMENT \"C\" (USD) ACC","BK4608":"AI应用概念股","APP":"AppLovin Corporation","LU2413666426.HKD":"BNP PARIBAS GLOBAL ENVIRONMENT \"C\" (HKD) ACC"},"translate_title":"浑水发布做空报告后AppLovin股价周四暴跌","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"APP":0.9,"WAT":1},"content_text":"AppLovin (APP) shares closed 20% lower on Thursday after short-seller Muddy Waters alleged that the company's e-commerce conversion practices represented potential violations of platform terms of service.About 52% of AppLovin e-commerce conversions come from retargeting, with only 25%-35% deemed incremental, according to a report issued by  Muddy Waters on Thursday.The short-seller alleged that AppLovin is collecting and structuring user IDs from key platform partners, which it said \"appears to be\" a violation of terms of service.\"APP's advertising clients are likely sensitive to actual incrementality, which should frustrate APP's growth plans,\" Muddy Waters said.AppLovin did not immediately respond to an MT Newswires request to comment.AppLovin shares were more than 7% higher in premarket trading on Friday.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"-2","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}