Marcus' (MCS) theater unit extended a partnership with Screenvision Media for premium preshow video advertising.
"Platinum" inventory will be added to Marcus theater screens prior to the final two trailers following the "Front+Center" preshow, Screenvision Media said Thursday in a statement.
"Our relationship with Marcus spans 16 years, and this latest extension further underscores the strength of our partnership," said Darryl Schaffer, Screenvision's chief partnership officer. "The enthusiasm for the 2025 box office is returning to levels we have not seen in years."
Price: 17.30, Change: -0.09, Percent Change: -0.52
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.