日前,美团交出了自己2024年的全年财报。从数据来看,美团的表现无疑是让投资人满意的,总收入3376亿元人民币,同比增长22%;净利润358亿、同比增长158.4%;年度交易用户数超过7.7亿,年度活跃商家增加到1450万,用户的平均购买频率也达到了新高。当然更重要的是,这样的成果是美团和抖音火拼之后的成果。2024年,抖音在到店上的火力一度让美团极度紧张,对组织和战略进行了相当大规模的调整:首先...
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