文|李振兴3月28日,李宁公司发布的2024年业绩显示,营业收入286.76亿元人民币,同比增长3.9%。毛利为141.56亿元,较2023年同期上升6%,集团整体毛利率为49.4%,较去年提升1个百分点。李宁权益持有人应占净利润为30.13亿元,同比下降5.5%。对于收入的增长,李宁在财报中称,2024年是名副其实的体育大年,得益于在线渠道的深度开发、规模效应显现及成本控制的优化,本年电商...
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