前不久,蜜雪冰城因被曝有门店存在使用隔夜柠檬、橙子切片制作饮品现象而登上热搜。然而,后续却令人大跌眼镜,这场食安危机并未引发大规模声讨,反而在社交媒体上演变成一场“守护雪王”的集体行动。“4块钱的柠檬水还要什么自行车”“雪王都这么便宜了,放过它吧”的评论更是刷屏网络。在这个反常现象背后,折射出蜜雪冰城独特的商业逻辑与消费者心理之间的深层博弈。雪王崛起:下沉市场的“价格炼金术”当喜茶、奈雪的茶等高端...
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