燕窝行业龙头 燕之屋 正陷入一场进退两难的品牌危机。自2023年港股上市后,企业持续押注“明星代言+高端定位”策略,试图通过巩俐、王一博、王石等跨圈层代言人覆盖女性、年轻群体及男性市场。然而现实的财报数据却显露疲态:3月14日晚间,“燕窝第一股”燕之屋披露2024年财报。2024年,燕之屋实现营收20.5亿元,同比增长4.37%,年内利润为1.6亿元,同比下滑24.18%。对比燕之屋此前的业绩来看...
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