“男人的燕窝”争议背后:燕之屋利润承压

中国经营网
29 Mar

上市半年的“总裁碗燕”,近日因万科创始人王石的代言走上了舆论的风口。3月18日,王石在其微博官宣成为燕之屋品牌代言人,为“燕之屋全球首款男人的燕窝——总裁碗燕”代言。从传播效果上看,在微博上拥有千万粉丝的王石,发布的视频已经获得了超百万次的观看,超3万次点赞。《中国经营报》记者注意到,在官宣之后,王石手拿“总裁碗燕”的宣传广告,快速在各大机场、高铁站亮相,“男人”与“燕窝”这对看似不相干的两个词语...

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