“要强”文化基因传承 蒙牛的“长期主义”品牌进化论

中金在线
Mar 31, 2025

3月26日,蒙牛乳业(2319.HK)发布2024年度财报,显示全年实现收入886.7亿元,经营利润达72.6亿元,经营利润率同比提升1.9个百分点至8.2%。面对消费需求不振、乳业下行周期等挑战,蒙牛的2024年财报有如此成绩实属不易,这背后与蒙牛坚持的品牌“长期主义”密不可分。坚持长期主义 筑牢品牌护城河“在当前的市场环境中,我们尤其要坚持品牌的长期主义,相信品牌能够成为带领我们穿越周期、带来...

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