请来王石代言,贴上总裁标签,燕之屋能否打开男士燕窝市场?

新京报
29 Mar

当74岁的地产大佬王石在广告片中打开一碗“总裁款”碗燕,燕之屋试图用这场跨界营销打破大众对燕窝多适用于女性滋补的认知,给其去年“未见水花”的男士专属碗燕带来新一轮曝光。  然而,代言消息传出10日内,定价3168元的“总裁款”碗燕礼盒在三大电商平台的销售总量不足50单,不及同品牌其他千元级碗燕礼盒的零头。竞争愈发激烈的燕窝市场中,另辟蹊径打开男士燕窝赛道,等待燕之屋的是更大市场还是更大挑战?...

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