核心观点知乎2024 年总收入为人民币36 亿元，较2023 年的42 亿元下降14.3%。尽管收入下降，知乎通过严格的成本管理和运营效率提升，显著减少了亏损。总成本及营运开支分别下降25.5%和21.0%，毛利率从54.7%提升至60.6%。经营亏损从2023 年的10.7 亿元减少至4.8 亿元，净亏损从8.4 亿元大幅减少至1.7 亿元；知乎在2024 年第四季度实现经调整净利润转正达到...
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