智通财经APP获悉，子不语(02420)午后飙升逾65%，截至发稿，涨17.65%，报5港元，成交额233.28万港元。
消息面上，鞋服品牌跨境电商公司子不语发布年度业绩。财报显示，2024年子不语的收入回归正增长态势，全年实现收入33.3亿元人民币，同比增加了10.8%；归母净利润为1.51亿元，同比增长156.7%，成功实现扭亏为盈。与此同时，子不语的经营性现金流净额达到2.6亿元，创下历史新高，较2023年大幅上涨了2.4倍。
值得注意的是，2024年集团推行了一系列改革措施并取得显著成效，为公司未来发展打下坚实基础：年内，公司加强品牌化建设，对现有品牌进行梳理，打造多个核心品牌并向高端市场进军。首次成立品牌事业部，规划和管理核心品牌全系列。公司未来会根据品牌调性开款，聚焦核心品牌和消费者需求，减少渠道压力，实现从“产品出海”到“品牌出海”的转变。
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