&Other Stories将关闭北京三里屯太古里南区的黄金位置门店。作为H&M集团旗下的高端品牌,&Other Stories的拓展速度缓慢,进入中国市场六年的时间里仅开设了4家门店。同为H&M集团旗下的COS近年来也不断缩减门店,此前还关闭了其中国首店。业内人士指出,消费者购买高端线产品时,往往会与快时尚品牌进行比较,如果定价过高或质量不够理想,就可能导致品牌认可度低。“高端”不能仅体现在价格...
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