稳健业绩的背后,李宁的底气与选择

Ofweek维科网
31 Mar

来源 | 伯虎财经(bohuFN)作者 | 梦得2024年,欧洲杯、美洲杯、巴黎奥运会轮番上阵,各大体育赛事点燃了大众的运动热情,体育行业迎来了新生机。但体育鞋服市场呈现出相当大的不确定性。需求端,消费者对运动休闲品牌的选择将更加分化;供给端,市场竞争进一步加剧,新玩家不断涌现。面对不确定的环境,李宁展现出相当的经营韧性。据3月28日发布的财报显示,2024年李宁年营收为286.8亿元,同比增长...

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