年入百亿!泡泡玛特的底气从哪来?作者/IT时报记者贾天荣编辑/王昕凌晨时分,小乔的手机屏幕还亮着——她刚抢到了泡泡玛特最新款的LABUBU毛绒玩偶。“心情不好时买一个安慰自己,心情好时更要买,奖励自己!”她笑着说。小乔是泡泡玛特的狂热粉丝,多的时候她每月要为此花费数千元。社交平台上,像小乔这样的年轻人不在少数。“端盒”(一次性买齐整套盲盒)成为他们炫耀的资本,二手交易平台上,限量款玩偶价格翻了...
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