4亿用户难掩颓势,Keep年报里的增长焦虑与AI突围

Ofweek光电信息网
01 Apr

全球AI技术浪潮席卷各行各业的同时,在线健身行业步入深度调整期。图源来自pixabay图库国际巨头Peloton股价年内跌近30%,国内乐刻运动传出闭店收缩消息,行业风向标企业Keep的年度成绩单格外引人关注。营收微降、亏损扩大,但毛利率逆势攀升,AI战略高调启航。这份年报不仅揭示了Keep在消费疲软与战略转型间的挣扎,更折射出健身科技行业从流量红利转向技术深水区的时代变局。营收下滑与成本博弈,...

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