深度|中国葡萄酒消费触底尚难言复苏,酒企尝试重做大众消费突围

第一财经
Apr 04

进口葡萄酒数据的持续快速增长,春季糖酒会上酒商的回流,这个春天似乎对于国内葡萄酒行业而言都是好消息。在经历了连续5年下滑之后,2024年进口葡萄酒数据率先强势反弹,也让行业对于市场有了一种乐观的预期,但在业内看来,国内葡萄酒市场或已触底,但仍难言复苏。  但持续深度调整之下,国内葡萄酒行业也萌生了一系列新变化,特别是大众化消费和白葡萄酒品类的自然增长,也让国内外酒企看到消费者代际更替带来的多元、...

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