拆解泡泡玛特两个数据:海外营收50亿,一年花5亿买IP

IP角研社
01 Apr

3月26日,泡泡玛特(09992.HK)披露了2024年年度业绩报告。报告显示,泡泡玛特在2024这一年,总营收130.38亿元人民币,同比增长106.9%;毛利为87.08亿元,同比增长125.4%,毛利率达到66.8%;经调整净利润为34.03亿元,同比增长185.9%。泡泡玛特表示,将持续发展的核心驱动力是IP运营与创意设计。在自有IP方面,泡泡玛特凭借着成熟的IP运营体系,成功打造出多个...

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