Keep(03650)盘中涨近5%，截至发稿，涨3.19%，报4.85港元，成交额345.51万港元。

消息面上，Keep近日公布年度业绩。2024年，Keep实现营收20.66亿元人民币，经调整净亏损4.69亿元；录得毛利9.65亿元，毛利率由上一年度的45.0%提升至46.7%，保持稳健增长。Keep平均月活跃用户和平均月度订阅会员分别为2992万和316万，会员渗透率为10.6%，均保持稳定态势。

值得注意的是，Keep管理层在财报电话会上透露，预计将从2025年起逐步释放积极效益，通过AI技术赋能，提升业务表现并降低运营成本；同时公司还将继续专注于加强供应链和费用管控及提升员工人效，争取在2025年实现盈亏平衡。公司CEO王宁强调，AI的核心是提升Keep的运营效率，以及降低运营成本，以提升公司整体商业化水平。

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