“燕窝第一股”利润缩水背后:市场鱼龙混杂,重金营销效果难显

泰山财经
03 Apr

近日,“燕窝第一股”燕之屋发布了2024年业绩报告,报告显示,2024年净利润为1.6亿元,较2023年下滑24.18%,打破了此前连续四年净利润增长的趋势。业绩下滑背后,是营销费用激增、研发投入薄弱、行业及消费环境变化等多重挑战的集中爆发。日前,为进一步了解行业生态、品牌竞争等市场变化,记者实地探访了位于山东济南的部分燕窝门店,据多位销售人员表示,消费端行情变化明显,内卷加剧,获客并不容易。...

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