和不少赴港上市的茶饮品牌不同,茶姬控股有限公司(简称“霸王茶姬”)选择了首次在美上市。 北京时间3月26日凌晨,霸王茶姬首次向美国证券交易委员会(SEC)公开递交IPO招股书,拟赴纳斯达克上市,股票代码为“CHA”,即“茶”的拼音。若成功上市,霸王茶姬将成为首个登陆美股的中国新茶饮品牌。 在竞争日趋白热化的国内新茶饮赛道,已跻身第一梯队的霸王茶姬始终采取高举高打的市场策略,走出了一条与众不同的...
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