对标高净值女性的赢家时尚卖不动了?

北京商报
06 Apr

曾凭借高净值女性买买买而一路高涨的赢家时尚也有了压力。根据最新财报数据,2024年,赢家时尚营收、净利润双双下滑。“零售渠道产品销售下降”是赢家时尚给出的总收益减少的原因。但是,北京商报记者发现,定位轻奢品牌的赢家时尚一边频频被消费者质疑“价格虚高”,另一边却在电商渠道进行极限打折促销,这或许也成为对标高净值女性的赢家时尚卖不动的原因之一。主品牌增长乏力2024年,赢家时尚营业收入同比下滑...

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