燕之屋:业绩下滑,王石代言能救吗? 3168元/盒

和讯网
07 Apr

【燕之屋业绩下滑,王石代言能否扭转局面?】3月18日,王石成为燕之屋品牌代言人,为“总裁碗燕”代言。官宣后,其宣传广告在各大机场、高铁站亮相。“总裁碗燕”一盒6碗装,售价3168元,平均一碗528元。燕之屋此前砸重金签下巩俐、王一博代言,但公司业绩增速下滑。2021年至2023年,收入和净利润增长放缓,2024年净利润更是下降。燕之屋销售及经销费用占比较高,“总裁碗燕”虽已出货近一万盒,但产品营业...

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