进军拉美:可乐、汉堡与一个更大的世界

澎湃新闻
08 Apr

可口可乐成功地超越了其创始人们最大胆的梦想,它作为一种年轻的、充满活力的现代性标志,早已被老生常谈地提升到了作为美国帝国主义象征的地位。1880年,可口可乐在约翰·彭伯顿(John Pemberton)的亚特兰大药店的后屋中诞生。在这里,他在一个铜制的大桶里用木柴生火煮出了一种由草药、种子、糖、咖啡因和古柯叶组成的奇怪混合物。这种混合物最初是用来治疗头痛、抑郁和宿醉的药物,当不小心与苏打水混合后,...

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