茶百道业绩惨淡营销费用狂飙:上市一年股价跌超四成,加盟商终止数量大增

市场资讯
07 Apr

来源:港湾商业观察近期,四川百茶百道实业股份有限公司(下称:茶百道,02555.HK)因代言人物料处理不当事件引发市场热议。同时,公司发布年报披露2024年利润下滑超五成,上市以来股价表现不佳等受到广泛关注。与此同时,茶百道近年来销售费用不断加大,2024年分销及销售费用同比增长201.6%;此外,公司为应对市场竞争,加大力度扶持加盟商,推出首年0元加盟费等优惠政策,虽有助于吸引加盟商,或也可能...

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