下沉市场“跑马圈地”,加盟店扩张能否破解百胜中国的增长瓶颈?

新浪财经
10 Apr

2024年,中国 餐饮 行业在 消费 分级与价格内卷的双重压力下呈现分化格局。一边是瑞幸咖啡、蜜雪冰城等本土品牌通过极致性价比抢占市场,另一边是国际快餐巨头面临增长瓶颈。在这场混战中, 百胜中国 以113亿美元营收、9.11亿美元净利润的亮眼成绩,交出了一份“逆势增长”的答卷。作为拥有肯德基、必胜客等国民级品牌的餐饮巨头,其财报数据不仅折射出快餐行业的竞争态势,更揭示了消费市场深层次的变化逻辑。...

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