智通财经APP讯,香港科技探索(01137)公布,于2025年3月,香港电子商贸业务独立客户数目由2025年2月的56.2万名增长 6.6%,达59.9万名。每月活跃 HKTVmall 应用程式使用者由2025年2月的149.6万名增长 7.6%,达160.9万名。平均每日订单数量由2025年2月的4.58万张微增 0.2%,达 4.59万张,反映客户活动的稳定性。
然而,平均订单值由2025年2月的 495 港元下降 3.2%至 479 港元,平均每日订单总商品交易额由2270万港元下降 3.1%至2200万港元,反映了尤其是为庆祝 HKTVmall 成立十周年的季节性推广活动。尽管如此,与去年同期相比,平均订单值由2024年2月的 441 港元上升 8.6%,反映了集团于提升每张订单的平均消费金额的持续努力。3月订单总商品交易额达6.81亿港元,环比增长7.1%,同比减少0.4%。
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