净利润两连跌、被安踏大幅超越,增速落后的李宁如何突围?

南方都市报
09 Apr

近日,国产四大运动品牌的“老大哥”李宁(02331.HK)终于发布了2024年财报。尽管整体收入实现稳健增长,但净利润下滑与增速疲软成为市场关注焦点。财报显示,集团全年收入达286.76亿元人民币,同比增长3.9%;毛利率提升1个百分点至49.4%,但净利润同比下降5.5%至30.13亿元。这已是李宁连续两年出现净利润下滑,不过此次降幅较上年有所收窄。相较于特步、安踏的净利润在去年纷纷实现了双位数...

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