4月11日上午消息，蔚来近日宣布乐道品牌相关人事调整，乐道事业部（OV）乐道品牌与传播部（OBC）更名为乐道营销活动策划部（OMA），负责乐道品牌建设、传播、用户增长、市场活动的策略策划及官方媒体平台运营并支持区域公司市场营销相关工作。任命马磊为乐道营销活动策划部（OMA）负责人，实线向蔚来公司总裁秦力洪汇报，虚线向蔚来公司品牌与传播（BC）助理副总裁马麟汇报。

　　原乐道品牌与传播部（OBC）媒介、用户增长、舆情等执行职能并入品牌与传播（BC）相关部门。原乐道品牌与传播部（OBC）负责人纪昊因个人原因离职。

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