HECHTER接手杰尼亚、古驰门店 抢滩市场先创新

财经网
11 Apr

近日,曾于今年初关店的北京华贸中心杰尼亚、上海大丸百货古驰的原位置,均被法国奢侈品牌HECHTER接手。当下,奢侈品品牌们业绩普遍下滑,门店收缩的同时更为聚焦核心商圈的存量门店升级,HECHTER品牌方也透露,现阶段品牌会更加注重形象店和旗舰店的开设。业内人士指出,当下奢侈品行业陷入周期性困境,不少品牌都选择了精简规模,在此背景下,HECHTER拓展中国门店版图可以借机抢占市场份额,但想取得长期...

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