华润模式不灵?景芝酒业“一潭死水”?

中金在线
10 Apr

四年来,“财大气粗”的华润酒业给景芝酒业带来了什么?与金 种子 和金沙酒业一样,景芝酒业曾被华润酒业给予厚望,华润酒业想依靠三大白酒品牌在白酒领域大展身手,但理想很丰满,现实很骨感。NO.1华润酒业的“原以为”景芝酒业是华润酒业跨入白酒领域的第一站。2021年8月,华润酒业购入景芝白酒40%股权,被寄予厚望的“芝香战略”在华润酒业的管理之下,并未获得如期的战果,反而在白酒行业风云变幻之中摇摆不定。...

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