中金公司:腾讯控股广告、游戏状态佳 维持“跑赢行业”评级及目标价600港元

中金公司
12 Apr

公司近况我们更新对腾讯的追踪,公司的游戏业务稳健,同时公司维持高质量的利润率改善,以及较佳的资本开支与股东回报间的平衡。评论1Q25 游戏表现尚佳。国内游戏方面,公司曾表示2025 年春节期间,得益于游戏玩法和社交活动的更新,收入最高的五款游戏DAU均高于去年同期。根据SensorTower,我们测算腾讯2025 年1-2 月国内重点游戏流水同比增长较快,其中《和平精英》同比涨幅最快,《王者荣耀》...

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