4月9日,《快手游戏内容生态经营白皮书》正式发布,用数据揭示行业新动向,以案例拆解营销方法论,助力游戏厂商在变革中赢得增长先机。过去一年,快手在流量端稳健增长,2024年Q4平均日活跃用户达到4.01亿,平均月活跃用户升至7.36亿,全年热点大事件总播放量突破3800亿。与此同时,平台用户粘性进一步增强,2024年Q4活跃用户日均使用时长高达125.6分钟,同比增长5.8%;2024年Q3月均使用...
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