4月7日上午，百威亚太首席执行官及联席主席程衍俊到访中国酒业协会。双方就啤酒产业发展趋势、产业融合协作、啤酒消费复苏等内容展开深入座谈交流。中国酒业协会理事长宋书玉表示，中国具有全球最大的啤酒市场，百威是全球最大的啤酒企业，中国酒业协会与百威亚太等头部啤酒企业的深入合作具有前瞻性、引领性。在酒业消费趋势大变革的背景下，百威亚太应继续发挥扎根中国市场的优势，实现更多啤酒原料本土化生产，带动产业链融合进步。人口迭代带来的市场新机遇，需要啤酒企业通过研发新产品，满足消费者风味猎奇的新要求，来实现与消费者共情，进而达到企业经营业绩更进一步。
（文章来源：人民财讯）
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