拿下育碧IP这局,鹅厂落子有“深谋”

东西文娱
09 Apr

腾讯投资育碧不稀奇。但把这次投资拉长时间周期,放到整个全球游戏和中国游戏出海的历程,尤其是中国大厂海外布局讲究技巧的当下,就值得细究一番。把所有的信息碎片拼起来,前路清晰可见,未来或也能落定一二。近日,腾讯和育碧宣布,育碧基于刺客信条、孤岛惊魂和彩虹六号三大品牌成立专门子公司,腾讯对子公司进行11.3亿欧元的注资,并持有25%的股份。双方特地提到围绕这些游戏IP,打造跨平台的长青品牌,并提升“叙事...

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