从杂货铺到“迪士尼”:泡泡玛特的跋涉之路|书摘

第一财经
09 Apr

【编者按】3月26日,泡泡玛特发布2024年财报,全年营收达130.4亿元,首度突破百亿大关,同比增长106.9%。在业绩发布会上,泡泡玛特公司董事长兼CEO王宁表示,2024年,公司业绩增长超出预期,未来会继续深耕海外市场,并构建以IP为核心的策略。是什么让泡泡玛特从一个线下的潮流杂货铺蜕变成一家潮流玩具上市公司?在《因为独特》中,商业记者李翔对泡泡玛特创始人王宁进行了深度访谈,梳理了泡泡玛特的...

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