决定车企们能走多远,还是要看技术和安全性。在流量主导的传播环境下,热搜已成为企业品牌传播的核心战场,但同时也是一把高悬的“达摩克利斯之剑”。近期社交平台上有网友称,小米SU7车主在续保时遭遇保险公司拒保或保费大幅上涨,引发公众对小米汽车安全性和保险政策的质疑。尽管小米火速澄清,但争议仍未平息。小米的困境并非孤例。在科技行业,尤其是跨界进入高敏感领域(如汽车、AI)的企业,正面临“流量红利”与“舆论...
Source Link决定车企们能走多远,还是要看技术和安全性。在流量主导的传播环境下,热搜已成为企业品牌传播的核心战场,但同时也是一把高悬的“达摩克利斯之剑”。近期社交平台上有网友称,小米SU7车主在续保时遭遇保险公司拒保或保费大幅上涨,引发公众对小米汽车安全性和保险政策的质疑。尽管小米火速澄清,但争议仍未平息。小米的困境并非孤例。在科技行业,尤其是跨界进入高敏感领域(如汽车、AI)的企业,正面临“流量红利”与“舆论...
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