从老铁经济到生态基建:快手电商的深水闯关有点难

iDoNews
10 Apr

在直播电商的浪潮中,快手凭借独特的“老铁经济”和下沉市场优势,迅速崛起为行业第三极。2024年,快手电商GMV突破1.39万亿元,同比增长17.3%,展现出强劲的增长势能。然而,在淘宝、抖音、拼多多等巨头的围剿下,快手电商既要巩固基本盘,又需突破增长天花板,其发展路径充满机遇与挑战。快手电商的三大核心优势快手电商的崛起绝非偶然。当传统电商困于流量成本高企时,快手用“信任关系链”重构了交易逻辑:主播...

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