新浪科技讯 4月13日下午消息，美团核心本地商业CEO王莆中在社交媒体上发文，透露美团将在下周正式发布即时零售品牌。

　　新浪科技从接近美团人士处获悉，将要正式发布的“美团即时零售品牌”是美团闪购。在2024年美团闪购取得超出预期的订单规模和用户粘性提升后，美团近期会正式将“美团闪购”作为独立品牌面向消费者发布。目前美团正在小范围灰度测试App首页的“闪购”一级入口。

　　基于消费者真实需求和良好反馈，美团决定发布“美团闪购”独立品牌，进一步加快其渗透消费群体、建立用户心智的速度，特别是在消费者高频的日常消费上取得更快进展。以美团闪购为主的美团非餐饮品类即时零售订单突破了1800万单。目前覆盖零售全品类的各类美团闪电仓已达到3万个，2027年预计达到10万个。（罗宁）

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