DoubleVerify Launches Pre-Bid Video Exclusion Lists for TikTok

MT Newswires Live

Apr 15

DoubleVerify (DV) said Monday it has launched pre-bid video exclusion lists for TikTok to help advertisers avoid unsuitable content and boost ad performance.

The offering, powered by DoubleVerify's Universal Content Intelligence classification engine, combines pre-bid controls and post-bid reporting with real-time, automated protection that analyzes video, image, audio, and text through key frame extraction for content analysis, according to the company.

Accessible via DV Pinnacle, the company's unified service analytics platform, the service will offer "in the coming months" enhanced TikTok dashboard features, including top-level pre-bid filtering and flagged content previews, the company said.

Shares of DoubleVerify were down more than 4% in recent Monday trading.

Price: 12.02, Change: -0.55, Percent Change: -4.38

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