The UK boss of LinkedIn has revealed her top three tips to help boost your profile on the social media platform.
Speaking on a new episode of City AM‘s Boardroom Uncovered podcast, Janine Chamberlin admitted that she doesn’t have direct access to the all-important algorithm, but she does know a few hints and tips to help drive engagement on the site.
Also, during the episode, LinkedIn’s UK country manager outlined why the Microsoft-owned platform should not turn into another version of Facebook and needs to be kept as a professional network.
Speaking on Boardroom Uncovered, Chamberlin said: “I think [for] boosting engagement on the platform, it’s all about making sure that you share original content and that you talk about things that – I don’t want to overuse this word, authenticity, – but that is authentic and true to yourself.
“Video content is our fastest growing content on the platform. And if you’re not too shy about it, it can be really easy to record just as selfie video to talk about the things that you are experiencing.
“Maybe some knowledge that you want to share, some insights that you want to share with your network.
“Video content is incredibly engaging and clearly our viewership continues to trend upwards for video content.
“So I would say if you’re not too shy about to definitely, do that.”
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