极星汽车与星纪魅族光速“分手”吉利“断臂求生”战略收缩

新浪财经
16 Apr

日前,极星汽车与吉利旗下的星纪魅族宣布终止合资业务,极星收回分销权并独立运营中国市场业务。这一变动被解读为极星退出中国市场的序曲。2023年6月,极星汽车与星纪魅族成立合资公司“极星时代科技”,试图借助魅族的Flyme Auto系统及线下渠道资源,解决极星在华“水土不服”的难题。彼时,这一合作被视为极星本土化运营的核心抓手,目标是打造“智能座舱+销售网络”的闭环生态。然而,时隔仅一年半,被吉利视为...

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